I’m a writer, marketing director, and content creator based in Los Angeles, California.

For almost a decade, I’ve worked in the influencer marketing world, presently as the Marketing Director at The Digital Dept. Through my time in the industry, I’ve become an expert in the ever-changing influencer landscape, navigating constant changes in social media trends and audience behaviors, and advising both our internal team as well as creator and brand clients on best practices and recommendations for success online. I’ve also lent my expertise on panels for SXSW, The PR Net, and SheInnovates.

With a passion for writing, especially when it comes to fashion, beauty, and influencer marketing, I’ve written and ghostwritten for publications including Forbes, WhoWhatWear, and White Rice, as well as my own personal blog, The Fashion Barbie, which I’ve maintained since my junior year of high school in 2010.

When I’m not marketing for influencers or writing, I enjoy creating content for both company and personal channels. My TikTok and Instagram are dedicated to discussing all things fashion, pop culture, and entertainment, with a goal of sharing my passions and striking up engaging conversations with audiences around the world.

In my free time, you can often find me at the local AMC movie theater with my trusty A-List pass, exploring a hyped-up LA restaurant I read about (aka watched a TikTok about), and finding new ways to share my passions with whoever will listen. I hope that’s you!